(Free download) Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
♥ M. Ragas, E. Culp ♥
#517257 in eBooks 2014-12-17 2014-12-17File Name: B00RZU41MQ
0 of 0 people found the following review helpful. In 1988 I'd have run from this book; In 2015 I sought it out...By Paul SwiergoszCulp and Ragas clearly point out: Times have changed and the roles of and expectations for professional communicators has grown accordingly.In my college days of the 80s, the only "business" course I took was aptly named, "Business For Non-Business Students." At the time I was grateful... A few decades later, an abrupt pivot into working with startups and investors,"This book should be the first thing every aspiring communicator reads. It contains the defining lessons on how to earn trust, credibility and respect." nbsp;-- Bill McDermott, Chief Executive Officer, SAPnbsp;"At last! Ragas and Culp have delivered the book communicators have long needed to graspThe rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.nbsp; [PDF.jy66] Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders Rating: 4.81 (666 Votes)
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You can specify the type of files you want, for your gadget.Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders | M. Ragas, E. Culp. I was recommended this book by a dear friend of mine.
