(Read ebook) AdWords For Dummies






#1029985 in eBooks 2007-10-22 2007-10-22File Name: B000YDWARE

4 of 4 people found the following review helpful. Howie Jacobson shows his teaching skills!!!By CL714As you may or may not know - Howie Jacobson was, at one point, a Teacher. He truly shows his teaching skills in this book...I've read a TON of Adwords books and I swore that there was no book better than "Beating Adwords", until I read this. I mean it's not even remotely close, to be honest.This book closed SO many gaps that were left open from all of the other books.If you're a beginner - you'rAdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settin...


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