(Read now) Brands: Interdisciplinary Perspectives (Routledge Interpretive Marketing Research)






#3574681 in eBooks 2014-11-27 2014-11-27File Name: B00Q8U4AWU

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.Organised into four perspectives ndash; cultural, corporate, c...


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