(Free and download) Passion Branding: Harnessing the Power of Emotion to Build Strong Brands
• Neill Duffy, Jo Hooper •
#2787492 in eBooks 2010-01-15 2010-01-15File Name: B000WDWRBA
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity... [PDF.nw02] Passion Branding: Harnessing the Power of Emotion to Build Strong Brands Rating: 3.57 (413 Votes)
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