[FREE] The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making






#2227721 in eBooks 2014-10-23 2014-10-23File Name: B00MFPZAI0

From the Back Coverldquo;This book should be considered as required reading or the basis for a marketing management and strategy course. I strongly recommend it.rdquo; Professor Rod Brodie, University of Auckland Business School, New Zealand ldquo;A cracking read for those interested in quickly getDozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing con...


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