[Download ebook] Customer Loyalty: How to Earn It, How to Keep It






#310096 in eBooks 2007-12-10 2007-12-10File Name: B001467X5Y

0 of 0 people found the following review helpful. Understanding LoyaltyBy Ramona WrightJill Griffin created an excellent book on customer loyalty. With loyalty being an important aspect in quality service to a customer, Griffin takes the reader on a journey on the meaning of loyalty and how it is earned and kept with an organization. This book is an excellent read or a perfect syllabus requirement for any quality assurance course dealing with customer service.1 of 1 people found the followingFrom Publishers WeeklyManagement consultant Griffin here addresses the failure of the "market share" theory. Presenting case studies-Home Depot's customer intimacy standard; Sharp Electronics' sales doctor approach-she stresses the need to develop customer loyalty programs. Griffin deftly examinesYou've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture To...


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