(Mobile pdf) Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
• Andy Maslen •
#253792 in eBooks 2015-03-03 2015-03-03File Name: B00TZV8TFS
1 of 1 people found the following review helpful. If you write copy at all- grab thisBy Michael SaulFantastic book that touches on the most important, yet usually least explained parts of copy.1 of 1 people found the following review helpful. Will keep picking it upBy Adam PoseyThis book is more of a reference. You should read it once, cover to cover, but only as a layout of the material. Then you can find what you need over and over again mdash; it's definitely in there somewhere.1 of 1 people"Persuasive Copywriting by Andy Maslen is one of the most useful copywriting books I have read.nbsp; ...Itrsquo;s a full copywriting curriculum, with exercises, downloads and feedback.nbsp; ...[Maslen] makes the neuroscience behind the ideas easy to understand, and applicable.Who is Persuasive Cop"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them l... [PDF.nl47] Persuasive Copywriting: Using Psychology to Engage, Influence and Sell Rating: 4.58 (452 Votes)
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You easily download any file type for your gadget.Persuasive Copywriting: Using Psychology to Engage, Influence and Sell | Andy Maslen. I really enjoyed this book and have already told so many people about it!
