(Library ebook) The Brand Strategist's Guide to Desire: How to give consumers what they actually want






#2215341 in eBooks 2014-03-16 2014-03-16File Name: B00J3WZJ3Y

'Brilliant, inspiring and instructive! The Brand Strategist's Guide to Desire shows brands how to win in the global marketplace by understanding what consumers really want. Drawing on case studies and CEO interviews, Anna Simpson illustrates how brands can gain the competitive advantage by creatinThis is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strateg...


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You can specify the type of files you want, for your gadget.The Brand Strategist's Guide to Desire: How to give consumers what they actually want   |  A. Simpson. Which are the reasons I like to read books. Great story by a great author.

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