[Read download] Adland: A Global History of Advertising
✿ Mark Tungate ✿
#1004481 in eBooks 2013-07-03 2013-07-03File Name: B00DJACXJ4
2 of 2 people found the following review helpful. Icons IconoclastsBy Jeffrey SwystunDisclaimer! :) I am currently Chief Communications Officer at DDB, one of the agencies featured in Tungate's effort. But let me say that I would have enjoyed this history even if my pay stub came from somewhere else. It is more a history of the icons and iconoclasts that established the profession while building enduring businesses whose influence is undisputed. As Tungate states, "In roughly chronological ord"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk."Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry ... [PDF.cl80] Adland: A Global History of Advertising Rating: 3.90 (403 Votes)
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You can specify the type of files you want, for your device.Adland: A Global History of Advertising | Mark Tungate. Which are the reasons I like to read books. Great story by a great author.
