(Read now) The Network Is Your Customer: Five Strategies to Thrive in a Digital Age






#107245 in eBooks 2011-01-11 2011-01-11File Name: B004G5Z776

0 of 0 people found the following review helpful. Excellent, practical guide; applicable to any businessBy Eric JensenWhen I first picked up this book by David Rogers, (a proshy;fesshy;sor at Columshy;bia Busishy;ness School), I thought it was yet another introshy;ducshy;tion to social comshy;mushy;nishy;cashy;tion techshy;noloshy;gies for wary corshy;poshy;rate manshy;agers. Boy, was I wrong!WHAT'S DIFFERENT...Rather than orgashy;nizshy;ing the book around the use of speshy;cific social comshy"Level-headed advice for companies contemplating a leap into the digital arena."mdash;Kirkus"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."mdash;;Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."mdash;;Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Roge...


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You can specify the type of files you want, for your device.The Network Is Your Customer: Five Strategies to Thrive in a Digital Age   |  David L. Rogers.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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