[Download free pdf] Marketing Communications: A European Perspective






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Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.nbsp;The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, i...


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Marketing Communications: A European Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh epub
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You can specify the type of files you want, for your device.Marketing Communications: A European Perspective   |  Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh. I was recommended this book by a dear friend of mine.

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