[PDF] Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink)
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#1792654 in eBooks 2014-01-10 2014-01-10File Name: B00HSMEODW
0 of 0 people found the following review helpful. Branding Heritage and TerroirBy mattNice collection of individual articles on the title topic. It does seem to focus on tourism strongly. The section on branding was a bit disjoint. But, overall a very good effort."This book is highly recommended." ndash; Toledo Wines and VinesAbout the AuthorMatt Harvey is a Senior Lecturer in Law at Victoria University, Australia. His research interests are in constitutional law, particularly in Australia and the European Union, and its application in areas such as wine aIn an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists.nbsp; To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products ndash; whether wine or wine tourism ndash; from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increa... [PDF.jm83] Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink) Rating: 4.57 (731 Votes)
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You easily download any file type for your device.Wine and Identity: Branding, Heritage, Terroir (Routledge Studies of Gastronomy, Food and Drink) | From Routledge. A good, fresh read, highly recommended.
