[Download] Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing)






#2806202 in eBooks 2016-01-13 2016-01-13File Name: B01AK0G8FA

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets.This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam ma...


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