[Free download] The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
❀ Christian Madsbjerg, Mikkel Rasmussen ❀
#236326 in eBooks 2014-01-21 2014-01-21File Name: B00HKZGKB6
11 of 11 people found the following review helpful. New perspective on the benefits of social science researchBy hudsonThose who are interested in understanding the drivers of human decision-making, including in the business or consumer space, will find this book useful. In short, this book argues that we can't simply assume human behavior. Our assumptions are often predicated on the rational thinker, the utility optimizer, or the cost-benefit analyzer, when we know that humans don't always actFrom Booklist*Starred * The authors describe the experience as a fog, a time when the business and its executives know somethingrsquo;s wrong but canrsquo;t quite define it. Consultants Madsbjerg and Rasmussen are proponents of ldquo;sensemaking,rdquo; a nonlinear process derived from the human scBusinesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our RD... [PDF.nb45] The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems Rating: 3.76 (777 Votes)
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You easily download any file type for your device.The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems | Christian Madsbjerg, Mikkel Rasmussen. I was recommended this book by a dear friend of mine.
