(Mobile library) Jobs to Be Done: A Roadmap for Customer-Centered Innovation
❀ Stephen Wunker, Jessica Wattman, David Farber ❀
#143680 in eBooks 2016-11-15 2016-10-31File Name: B01HJ35YNI
0 of 0 people found the following review helpful. Practical Application But Needs Fuller ExamplesBy IN8Practical business books are rarer than those professing one theory or another so one taking us through the steps is really useful. What's missing though is more specificity in the examples given. It's probably challenging when using real clients but that's where the value in the book lies.1 of 1 people found the following review helpful. Straight forward innovationBy CustomerVery practical t"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword s ldquo;Jobs to be Done is a recipe book to help organizations move innovation projects forward.rdquo; --InnovationManagemeSuccessful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebr... [PDF.zi81] Jobs to Be Done: A Roadmap for Customer-Centered Innovation Rating: 3.83 (791 Votes)
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You can specify the type of files you want, for your gadget.Jobs to Be Done: A Roadmap for Customer-Centered Innovation | Stephen Wunker, Jessica Wattman, David Farber. I was recommended this book by a dear friend of mine.
