[Read free] The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture
♥ Timothy D. Taylor ♥
#1265835 in eBooks 2012-06-19 2012-06-19File Name: B008H4LCEO
1 of 2 people found the following review helpful. Five StarsBy J. CheungGreat!8 of 8 people found the following review helpful. The Soundtrack to SalesBy Rob HardyI often have a tune running in my head, an "earworm" that may be playing in my mind for a while before I even tune in and listen to the music. (I find this such an interesting occurrence - it's an example of how I am not in charge of what goes on even inside my own cranium.) I usually don't mind this; the music will be a Bach cantatldquo;In The Sounds of Capitalism, Timothy D. Taylor presents a rich and compelling story about musicrsquo;s emergence within the broad fields of US advertising and consumer culture. With great clarity and critical acumen, Taylor charts a complex history of the various ways in which advertisers haFrom the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popu... [PDF.xo79] The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture Rating: 3.72 (778 Votes)
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