(Download pdf ebook) The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
·•●- Ray Poynter, Navin Williams, Sue York ·•●-
#423944 in eBooks 2014-08-12 2014-08-12File Name: B00MQTHO02
0 of 0 people found the following review helpful. Four StarsBy CustomerVery clear and useful for constant consultation.0 of 0 people found the following review helpful. Five StarsBy Ted SaundersGreat book0 of 0 people found the following review helpful. A great resource to haveBy Cannon Gray LLCIf you're a doer or a user of marketing research and have been confused about "mobile research", Ray Poynter, Navin Williams and Sue York have come to your rescue. The Handbook of Mobile Market ResearcFrom the Inside Flap'The whole point of market research is to understand consumer behaviour and decision making. In the early days of the industry there was very limited science or technology available to support researchers and their clients in this quest ndash; but we made the best of what thereThe premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all timesmdash;along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consu... [PDF.nf70] The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers Rating: 4.79 (479 Votes)
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