(Download pdf) Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay Lesbian Studies)
·•●- John Dececco Phd, Grant Lukenbill ·•●-
#3623168 in eBooks 2013-12-02 2013-12-02File Name: B00H1S1OP4
0 of 0 people found the following review helpful. Researching?You may want to review...By ProfTXPh.D.student in sociology using this to help me determine other sources to consider for this segment. This book is an easy read and well organized. Very helpful if you are studying this group.The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses ... [PDF.oi00] Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay Lesbian Studies) Rating: 4.63 (664 Votes)
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