(Free pdf) Summary: Building Strong Brands: Review and Analysis of Aaker's Book
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#798491 in eBooks 2013-02-15 2013-02-15File Name: B00DOYWQYW
0 of 0 people found the following review helpful. Five StarsBy CustomerGreat book!The must-read summary of David Aaker's book: "Building Strong Brands: How the Best Brand Managers Build Brand Equity".This summary of the ideas from David Aaker's book "Build Strong Brands" shows thatnbsp;a strong brand creates customer interest and loyalty, and can be an organizationrsquo;s most valuable strategic asset. In fact, brand equity is historical ndash; the current brand image is derived from actions previously taken. Therefore, the process of adding value to a brand so that it has g... [PDF.ke70] Summary: Building Strong Brands: Review and Analysis of Aaker's Book Rating: 3.94 (464 Votes)
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