[DOWNLOAD] Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
❀ Richard Anthony D'Aveni ❀
#1232624 in eBooks 2010-01-12 2010-01-12File Name: B005DI8XOO
5 of 6 people found the following review helpful. The people who read his book will have more market share...maybe yoursBy CustomerD'Aveni states today's obvious truth "Commoditization can happen to any firm. Any product, any time." What is not obvious is how to deal with this truth and the author does an excellent job of characterizing commoditization and provides good descriptions of strategies to combat it.The book does not (and should not) include specific plans of attack other than throuAbout the AuthorRichard A. D'Aveni is Professor of Strategic Management at the Tuck School of Business at Dartmouth College. The Times of London named him one of the top fifty thinkers in management. He is the author of numerous books, including Hypercompetition, and articles for publications incluCommoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recomm... [PDF.al76] Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power Rating: 4.69 (557 Votes)
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You can specify the type of files you want, for your device.Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power | Richard Anthony D'Aveni. I was recommended this book by a dear friend of mine.
