(Download free ebook) Rain Making: Attract New Clients No Matter What Your Field






#176004 in eBooks 2008-02-01 2008-02-01File Name: B001OLRKMU

0 of 0 people found the following review helpful. Super helpful!By Kip BoyleMore than sales, this is a full business development field guide for professional service firms. I love two of his opening thoughts:Be "...a professional who sells rather than a professional salesperson" and "Selling is practicing your profession at the highest level."Most revealing is his analysis of why cold calls (and other types of outreach) works for some firms and not others.Highly recommended!0 of 0 people foundAbout the AuthorFord Harding is the president of Harding Company, which trains professionals to win new clients. His books are required reading for certification by the Society for Marketing Professional Services. His articles have appeared in Harvard Business , the Wall Street Journal, and elsewSell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales proNetwork to build a lasting customer baseDevelop a winning sales strategyWith this book at your fingertips...


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