[Mobile library] Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business Management)
❀ Scott M. Davis ❀
#880816 in eBooks 2007-12-10 2007-12-10File Name: B0025VK458
4 of 7 people found the following review helpful. A new concept? You're kidding me!By Antonio Vicente La CameraI find it surprising the way that some business authors claim that they are creating a brand new concept on how to manage something - in this case the brand, using the "Brand Asset Management" concept - when in fact they are only repackaging old and traditional concepts - in this case, marketing and brand concepts - and giving them fancy names (BrandPicture, BrandContract, etc). Don't"Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands."--Amy Kelm, worldwide consumer brand manager, Hewlett-Packard "Most companies do a poor job of managing their brands. Scott Davis vividly il"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University [PDF.cq75] Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business Management) Rating: 4.58 (536 Votes)
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You easily download any file type for your device.Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business Management) | Scott M. Davis.Not only was the story interesting, engaging and relatable, it also teaches lessons.
