(Download free pdf) The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
♛ Duane Knapp ♛
#1724351 in eBooks 2008-04-13 2008-04-23File Name: B0015DYIG8
0 of 0 people found the following review helpful. A book for people serious about branding.By T. EnsignI ordered The BrandPromise before I had even finished reading Duane E. Knapp's first book, The Brand Mindset. As a statistical research analyst who had been asked to assist an internet start-up company with it's branding I needed to get up to speed on current branding practices. After checking out other books on the subject I found Mr. Knapp's approach to be the most comprehensive in scope andFrom the Back CoverPraise for The BrandPromise ldquo;As the world's largest owner of private golf and dining clubs, we strongly recommend the 'BrandPromisereg; Philosophy.' Without a genuine promise most businesses are likely to find themselves merely a commodity.rdquo;-Eric Affeldt, President anBrand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromisereg;, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a ldquo;one-of-a-kindrdquo; brand that customers, employees, and shareholders will trust and support for years to come. ldquo;A brand's promise is the new currency for success,rdquo; says Knapp, who teaches from personal... [PDF.xm78] The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success Rating: 4.60 (456 Votes)
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You easily download any file type for your device.The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success | Duane Knapp. Just read it with an open mind because none of us really know.
