[Read now] Consumer Behaviour: SAGE Publications






#2195226 in eBooks 2013-03-26 2013-11-21File Name: B00GXCVQZ2

'Blythe writes as he speaks - a no-nonsense approach to engaging students and conveying key information on consumer behaviour. An excellent text, in true Jim Blythe style!' Zubin Sethna, Principal Lecturer in Marketing University of Bedfordshire Business School, UK prime;Blythe writes as he speakElectronic Inspection Copy available for instructors hereWhy do you choose the things you buy ndash; such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once yoursquo;ve purchased them? When do you decide to chuck them and why?


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