(Mobile book) Wise Family Business: Family Identity Steering Brand Success (Creativity, Education and the Arts)






#2184474 in eBooks 2016-08-18 2016-08-18File Name: B01KNLA8E8

From the Back CoverWise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning familWise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage t...


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You can specify the type of files you want, for your gadget.Wise Family Business: Family Identity Steering Brand Success (Creativity, Education and the Arts)   |  Joachim Schwass, Anne-Catrin Glemser. A good, fresh read, highly recommended.

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