(Pdf free) The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings)
☆ Richard Miniter ☆
#1744336 in eBooks 2002-10-15 2002-10-15File Name: B000FC1JGC
0 of 0 people found the following review helpful. Good all around.By Mihail FuksmanGood all around.1 of 2 people found the following review helpful. A MUST READ FOR ALL BUSINESS MANAGERSBy David R. BennettThis book is like a well kept secret.Miniter's work is antithetical to prevailing historically established schools of thought. My understanding of strategic management grew exponentially when I read his work. I now understand why some businesses will doom themselves and why others work. If yoFrom Publishers WeeklyMiniter, a former editor for The Wall Street Journal Europe, relishes in debunking the popular dot-com era myth that market share trumps old-fashioned profits. The author sees belief in market share as an unholy cult, and attacks the idea with his own religious zeal. His pointRichard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace. Market share is the foolrsquo;s gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Yet the myth of market share continue... [PDF.nf25] The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings) Rating: 4.77 (791 Votes)
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You can specify the type of files you want, for your gadget.The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings) | Richard Miniter. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
