[Mobile book] Consumers and Individuals in China: Standing Out, Fitting In (Chinese Worlds)
☆ Michael B. Griffiths ☆
#2934450 in eBooks 2013-01-03 2013-01-03File Name: B00AYILJSK
1 of 1 people found the following review helpful. Exceeding ExpectationsBy JOHN L.MCCREERYAnyone who reads Michael Griffith's Consumers and Individuals in China expecting to find the rule-bound marching morons of Confucian or Maoist stereotypes or the soulless search for niche markets presented "scientifically" is in for a big surprise. The book begins with a profound critique of both these intellectual postures and goes on to develop an argument rooted in post-structuralist social theory that"an extremely valuable and important contribution to studies of Chinese consumer culture. It achieves its aim of providing detailed anthropological insight into individuality and consumption in China, and thus stands as an important contrast to marketing literature that is interested primarily inBreaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts the ndash; still widespread ndash; notion that Chinese consumers are not "real" individuals, and in doing so represents an ambitious attempt to give a new twist to the structure versus agency debates in social theory. To this end, Michael B. Griffiths shows how claims to virtues such ... [PDF.li93] Consumers and Individuals in China: Standing Out, Fitting In (Chinese Worlds) Rating: 4.66 (498 Votes)
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You easily download any file type for your gadget.Consumers and Individuals in China: Standing Out, Fitting In (Chinese Worlds) | Michael B. Griffiths. I really enjoyed this book and have already told so many people about it!
