(Read and download) Media Training 101: A Guide to Meeting the Press






#1516148 in eBooks 2008-05-02 2008-05-02File Name: B003UHUY9W

0 of 0 people found the following review helpful. Five StarsBy Celia Carrentilde;ogood0 of 0 people found the following review helpful. Arming yourself to handle the media!By John Darrell SparksLet's face it..negative word of mouth in any industry is a tough, tough killer. But while you can't afford for customers to say bad things about you or your company, noone can afford to have members of the media also plotting against them! Sally Stewart knows the media business and can help you save yoFrom the Inside FlapMedia Training 101 is an in-depth guide to handling the news media, written by a seasoned journalist and public relations professional. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprWritten by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each ch...


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