#1961148 in eBooks 2012-05-31 2012-05-31File Name: B0089LOKF8
0 of 0 people found the following review helpful. Smart integration for a new marketing focusBy CarlosThis is a very interesting book that introduce marketing strategy development under the focus of economic value or shareholder value creation. From the beginning, the writer strives for the integration of marketing and finances disciplines with management purpose. Reading this book is a must not only for practitioners, but also for academics.0 of 0 people found the following review helpful. ArrExcerpt. copy; Reprinted by permission. All rights reserved.Provides all the financial know-how a marketer needs to maximise cost effectivenessBuilding on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the success... [PDF.zs70] Marketing Finance Rating: 4.77 (442 Votes)
Marketing Finance Keith Ward pdf Marketing Finance Keith Ward pdf download Marketing Finance Keith Ward audiobook Marketing Finance Keith Ward review Marketing Finance Keith Ward summary Marketing Finance Keith Ward textbooks
You can specify the type of files you want, for your device.Marketing Finance | Keith Ward. A good, fresh read, highly recommended.
