[Free read ebook] Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
▲ From Psychology Press ▲
#875859 in eBooks 2001-05-01 2001-05-01File Name: B000SMF62M
0 of 0 people found the following review helpful. If you really want to go deep into means-end chainsBy Jacqueline H. BeckleyVery dense and valuable for people who really want to dig into the subject of means-end chain.1 of 1 people found the following review helpful. An excellent approach for understanding consumersBy Vilsan CorneliuThe book deals with a relatively little publicised method for understanding consumer decision making, called means-end approach. The main idea is that consumers maThe goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book ... [PDF.cv61] Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy Rating: 4.67 (572 Votes)
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You easily download any file type for your device.Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy | From Psychology Press. A good, fresh read, highly recommended.
