(Online library) LIDL's implementation of discount supermarkets in Sweden






#515528 in eBooks 2004-08-09 2004-08-09File Name: B007NQMHD2

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a companyrsquo;s internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (...


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