(Mobile book) The Complete Idiot's Guide to Marketing, 2nd edition






#1690529 in eBooks 2003-11-04 2003-11-04File Name: B00AR17X66

0 of 0 people found the following review helpful. this book will do you a great deal of goodBy IWilliam StonehillIf you don't have any introduction to marketing at all, this book will do you a great deal of good. Otherwise, it fails to answer the basic question: what is marketing. Marketing is the complex policy making that causes your product to be more visible than competing products, more desirable than competing products and sell better than competing products. This book gives these three sAbout the AuthorSarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: euro; Guerilla marketingeuro; Marketing to Boomers and Latinoseuro; Online marketingeuro; Targeted-but-affordable direct maileuro; Sample marketing plans for several types of small businesses (as well as a couple of larger projects)euro; Practical, do-it-yourself distribution strategieseuro; Analysis of business segments and trends, and much more.


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You easily download any file type for your device.The Complete Idiot's Guide to Marketing, 2nd edition   |  Sarah White. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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