[Read free] Wordcraft: The Art of Turning Little Words into Big Business
☆ Alex Frankel ☆
#1105048 in eBooks 2004-04-20 2004-04-20File Name: B000FC1LRO
0 of 0 people found the following review helpful. Well Told Story About Naming BusinessesBy William P RossThis book delves into the the world of naming businesses. It is written in gonzo style journalism where the author visits many naming agencies to learn their secrets. What he discovers is mixed as many people he talks are unable to provide him with secrets.There are about five major business sectors the author covers in different industries. IBM, Accenture, Pfizer, Porsche, and RIM are amonFrom BooklistFrankel has managed to crack open the world of professional namers, a highly guarded group of specialists who focus exclusively on coining brand names. A winning name is crucial to the success of any product, and large companies may spend half a million dollars or more for a cadre of w"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are the characters in this book." Words shape and move the modern marketplace; they are at once ubiquitous and invisible. But where do words such as Saturn, PowerBook, and Tylenol originate? How did we com... [PDF.ei11] Wordcraft: The Art of Turning Little Words into Big Business Rating: 4.75 (650 Votes)
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You easily download any file type for your gadget.Wordcraft: The Art of Turning Little Words into Big Business | Alex Frankel. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
