(Free read ebook) Marketing Myopia (Harvard Business Review Classics)
☆ Theordore Levitt ☆
#388113 in eBooks 2008-06-16 2008-06-16File Name: B00UJZPFH4
0 of 0 people found the following review helpful. A classic!By CustomerIf you are in economics (line of work/student) this is a point of view you must master. Very old, still fresh.0 of 0 people found the following review helpful. Terrific book. Easy read and very deep in contentBy James K. CalleryTerrific book. Easy read and very deep in content. Seller provided fast and reliable shipping.1 of 1 people found the following review helpful. Small Book but BIG ConceptBy Me from NYExcellent BookAbout the AuthorTheodore Levitt was an influential scholar and former editor of Harvard Business whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs in... [PDF.mr24] Marketing Myopia (Harvard Business Review Classics) Rating: 4.70 (799 Votes)
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You easily download any file type for your device.Marketing Myopia (Harvard Business Review Classics) | Theordore Levitt. A good, fresh read, highly recommended.
