#2666560 in eBooks 2012-08-13 2012-08-13File Name: B008X5T3AW
First you must understand your customer and what is important (valuable) to him personally and to his business in terms of the three elements of the Value Triadcopy;. Second you must understand your competition and how you are different from them on those issues that are important to the customer. Third you have to quantify the monetary and emotional value (both positive and negative) of these differentiators. Finally you have to construct a Value Proposition that clearly explains the different... [PDF.oj66] The Challenge of Value Rating: 4.62 (713 Votes)
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