[Download pdf] Shoveling Smoke: Advertising and Globalization in Contemporary India
♛ William Mazzarella ♛
#1631983 in eBooks 2003-07-15 2003-07-15File Name: B00EZATDU4
0 of 2 people found the following review helpful. good bookBy hongyanyuI bought used book. but the quality is nice and price is low. so I like it very much and will try again."Shoveling Smoke is an extremely rich ethnography. One of the first anthropological studies of advertising in India, it is a truly pioneering piece of work."mdash;Purnima Mankekar, author of Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial InA leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the clientrsquo;s corporate brand. When the dream of the 250 million-strong ldquo;Indian middle classrdquo; goes sour, Indian advertising and marketing professionals search for new ways to market ldquo;the Ind... [PDF.hn51] Shoveling Smoke: Advertising and Globalization in Contemporary India Rating: 4.70 (790 Votes)
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You easily download any file type for your gadget.Shoveling Smoke: Advertising and Globalization in Contemporary India | William Mazzarella. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
