[Read download] The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design (Business Books)






#217042 in eBooks 2014-08-22 2014-08-22File Name: B00LVDVSRE

0 of 0 people found the following review helpful. A necessary profile of a company that has evolved dramaticallyBy Brian Gongol"The Samsung Way" is a necessary book. Given the broad impact of large companies on our world, every one of them should be examined in at least one book (if not many). And the Samsung story is not only the narrative of an individual company's development into a behemoth, but also a cross-sectional report on the South Korean semi-managed economy.This should not be a readAbout the AuthorJaeyong Song is Professor of Strategy and International Management at Seoul National University (SNU). He received his Ph.D. at the Wharton School, University of Pennsylvania.Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National UniverAn insider's account of the management principles driving one of the world's most innovative companies Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in RD, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how ...


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