(Download) Brandjam: Humanizing Brands Through Emotional Design
♛ Marc Gobe ♛
#1492931 in eBooks 2010-06-09 2010-06-29File Name: B003QMLHOM
0 of 6 people found the following review helpful. Brandjam: Right on the money!By Stephan SigaudBrandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.Stephan Sigaud,PresidentHarris Interactive Loyalty2 of 4 people found the following review helpful. A to"A revealing look at the inner workings and potential future of branding." (Entrepreneur )About the AuthorMarc Gobeacute; is the cofounder and former CEO of Desgrippes Gobeacute;, one of the top ten branding firms in the world. He is now the president of Emotional Branding, LLC, a New York-based eBrandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrumentrdquo; companies can use for jazzing up a brandhow design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinc... [PDF.nb01] Brandjam: Humanizing Brands Through Emotional Design Rating: 3.81 (527 Votes)
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You easily download any file type for your gadget.Brandjam: Humanizing Brands Through Emotional Design | Marc Gobe. I was recommended this book by a dear friend of mine.
