[Free] The Making of a Name: The Inside Story of the Brands We Buy
▲ Steve Rivkin, Fraser Sutherland ▲
#341451 in eBooks 2005-01-13 2005-01-13File Name: B0055BLVYS
0 of 0 people found the following review helpful. Five StarsBy Alan BenningtonA great history about the art of naming.11 of 12 people found the following review helpful. A passionate, intelligent guide to those names we buyBy John YunkerThe book provides a thorough introduction to the evolution and significance of brand names. It's an easy read for those of us without degrees in linguistics and covers a great deal of ground. I particularly liked the anecdotes liberally spread throughout.Of partFrom Publishers WeeklyThe naming industry sprang up in the 1980s to deal with the complexities of brand identity, the legal maze of eligibility and the pitfalls of translation. In this encyclopedic compilation, Rivkin, proprietor of a U.S. naming consultancy and Sutherland, a Canadian author and edHow do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, ... [PDF.pz97] The Making of a Name: The Inside Story of the Brands We Buy Rating: 4.80 (715 Votes)
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You easily download any file type for your device.The Making of a Name: The Inside Story of the Brands We Buy | Steve Rivkin, Fraser Sutherland. A good, fresh read, highly recommended.
