(Mobile pdf) Public Relations: The Profession and the Practice, 4th edition






#282503 in eBooks 2012-07-01 2012-07-01File Name: B006U0VT5Y

1 of 1 people found the following review helpful. Perfect companion to classroomBy C. WagnerPerfect textbook for the communications student. Great examples, provocative 'what ifs' and excellent instruction on history, how-tos with successes and consequences of poor communication in PR. Also $100 cheaper than the college book store!0 of 0 people found the following review helpful. Great for Newbies or other Curious People!By FrodoPretty much everything you've ever wanted to know about the worldAbout the AuthorDan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in eCoverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.


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