[Download] Dictionary of Marketing Terms (Barron's Business Guides)
❀ Jane Imber, Betsy-Ann Toffler ❀
#1552313 in eBooks 1994-03-31 1994-03-31File Name: B001XCW5BQ
4 of 4 people found the following review helpful. No different from older versionBy Eddie T.This book is a no-thrills marketing terminology book, mostly basics with higher-end marketing terminology and practices. However the book falls short in the internet side. It does list terms like Search Engine and Google but this book is just a reprint of the older book which I already own with a few minor adjustments. No need to buy if you have older edition. No new marketing terms like Search Engine OpMore than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Herersquo;s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand market... [PDF.dp91] Dictionary of Marketing Terms (Barron's Business Guides) Rating: 4.64 (789 Votes)
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You easily download any file type for your device.Dictionary of Marketing Terms (Barron's Business Guides) | Jane Imber, Betsy-Ann Toffler. I was recommended this book by a dear friend of mine.
