[Free download] Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (Bloomberg)
♥ Steve Cone ♥
#173668 in eBooks 2010-05-11 2010-05-11File Name: B003M69WM6
0 of 0 people found the following review helpful. You absolutely, positively need to get this book overnight.By cavuPowerlines are what can prop up the troops and kick up consumer sales for decades. You know - like Snap, Crackle Pop, or You Deserve a Break Today. It comes down to some theory, art, and they way we humans have evolved to remember sounds or melodies (jingles) that quickly evoke (marketers hope) a thought about a product - and then hopefully buying it. There is a difference betwFrom Publishers WeeklyWhy do we remember slogans for Diet Coke from the mid 1980s, but not what we had for breakfast yesterday? In this exploration of the phrases, lines and expressions so well-written and compelling that we can't forget them-no matter how hard we'd like to-marketing veteran Cone (Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of cre... [PDF.ru14] Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (Bloomberg) Rating: 3.88 (562 Votes)
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You can specify the type of files you want, for your gadget.Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (Bloomberg) | Steve Cone. Which are the reasons I like to read books. Great story by a great author.
