[Read free ebook] Challenges for the Trade of Central and Southeast Europe: 29 (International Business and Management)
▲ Sanda Renko, Blazenka Knezevic ▲
#4048151 in eBooks 2013-11-01 2013-10-25File Name: B00G6HINDC
0 of 0 people found the following review helpful. Not worth it.By GregorinaThe book was outdated even at the publication date due to some legislation changes. I checked some information on authors and found out that one of them (the first one) works in Zagreb University and her husband's mother is the faculty chief and her boss. I would not trust this research.In the post-communist environment of Southeast Europe, retail activities have both increased greatly and undergone major changes in the past ten years. The papers in this volume each report on a specific trade study and begin with the following summary sections: purpose, design/methodology/approacThis volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. nbsp;Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. [PDF.pn78] Challenges for the Trade of Central and Southeast Europe: 29 (International Business and Management) Rating: 4.66 (796 Votes)
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