(Read ebook) ldquo;Ask the Man Who Owns Onerdquo;: An Illustrated History of Packard Advertising






#1655949 in eBooks 2016-09-06 2016-09-06File Name: B00440CXZ2

2 of 2 people found the following review helpful. Different Approach to Automotive HistoryBy williamThis is a great book written from a perspective of history to my knowledge not done before in relation to automobile manufacturering. Obviously many books have been written thru the decades about Packard. Most of course have written about it's startup days, its glory days as one of America's darlings of indusrty, to its final day's and demise.When you factor in the authors lifelong reasearch aan interesting history...a joy for automobile and advertising enthusiast alike...highly recommended Choice; any Classic Car enthusiast with even a slight interest in Packard will be drawn to this book. It is a delight, covering the subject unlike any past effort I have seen Classic Car Club BulletA major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotionmdash;the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The companyrsquo;s image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the na...


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Rating: 4.78 (537 Votes)

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You can specify the type of files you want, for your gadget.ldquo;Ask the Man Who Owns Onerdquo;: An Illustrated History of Packard Advertising   |  Arthur W. Einstein.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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