[Read now] The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)






#626796 in eBooks 2010-07-19 2010-07-19File Name: B009B0ZHZ8

"This seductively simple yet erudite introduction to semiotics examines the psychological, religious, and cultural roots of consumer culture and the objects individuals buy and brand themselves with...Rich food for thought and intellectual engagement." - CHOICE "Books with true insight into consumIn this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.


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