[E-BOOK] Small Message, Big Impact: The Elevator Speech Effect
☆ Terri L. Sjodin ☆
#724872 in eBooks 2012-08-30 2012-08-30File Name: B0094MF5DW
15 of 17 people found the following review helpful. Small Ideas, Big Page CountBy Easy WriterThis is not a book intended to help you create snappier elevator pitches, but a 200 page brochure for the author's training practice.The first 60 pages are devoted to Terri's background, including a story of how she snagged a sales appointment with a big client and then trying to whet our appetite to learn more about elevator pitches by lecturing on how important they are (we know, that's why we boughtnbsp;ldquo;Whether Irsquo;m pitching a potential client or creating a blockbuster ad campaign, Irsquo;m always thinking about how to make the message smaller so the impact will be bigshy;ger. Terri Sjodin has codified the science of getting this right.rdquo; mdash;Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang! Yoursquo;re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company yo... [PDF.hj82] Small Message, Big Impact: The Elevator Speech Effect Rating: 3.76 (519 Votes)
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