[E-BOOK] The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
·•●- Gary Schwartz ·•●-
#1862719 in eBooks 2011-11-01 2011-11-01File Name: B005O3169W
0 of 0 people found the following review helpful. Impulse buy..By K. R.What can I say - I saw this Kindle book on and just had to buy it (wonder why). Happy with with my purchase.Actually this is a decent book on the subject.3 of 3 people found the following review helpful. Struck the balance of extremely timely and deeply insightfulBy ExplosiveBrandGrowthGuyI'm a marketer, and spend a considerable amount of time staying well versed in the mobile space. However, one of the big challenges I al"An incredibly well thought out account of our mobile past, present, and future. Must read for anyone interested in how mobile commerce really works." --Erik Vlugt, Vice President of Product Marketing, VeriFone "Mobile services are changing the way shoppers shop. Brands need to think outside of tWe live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of th... [PDF.qb12] The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy Rating: 3.86 (656 Votes)
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You can specify the type of files you want, for your device.The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy | Gary Schwartz. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
