(Mobile library) The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
♛ Craig Wilson ♛
#166236 in eBooks 2015-07-20 2015-07-20File Name: B013KTEFD0
0 of 0 people found the following review helpful. Wonky but SmartBy john moorePatagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following. Craig Wilson spent eight years at Patagonia in various upper-level marketing roles and he shares smart thinking in this book.His various ldquo;Band Ecosystemrdquo; diagrams describing how to forge customer loyalty the Patagonia way are too wonky for this markete"This high-level discussion of how to engender brand loyalty deserves to be a seminal work on the subject." ForewordBrand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution.Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern ... [PDF.qo49] The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet Rating: 3.99 (591 Votes)
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You can specify the type of files you want, for your gadget.The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet | Craig Wilson.Not only was the story interesting, engaging and relatable, it also teaches lessons.
