[Mobile book] Brand Aid: Shopping Well to Save the World (Quadrant Books)
·•●- Lisa Ann Richey ·•●-
#1399854 in eBooks 2011-03-11 2011-03-11File Name: B005N7EYCA
1 of 2 people found the following review helpful. Gives Loads of Information that I couldn't Find Elsewhere.By stinsontmGreat book! I had to do a research project on Non-Governmental Organizations and decided to research RED. My professor recommended this book and upon receiving it, I was able to answer so many more questions just from the text than anywhere else online. Very pleased.From Publishers WeeklyProduct RED, co-founded by Bono, has combined charitable giving and conspicuous consumption on a scale and with a reach never before seen. Consumers can confront AIDS in Africa simply by buying a shirt. But, as Richey and Ponte argue in their meticulously researched polemic, tldquo;Has there ever been a better reason to shop?rdquo; asks an ad for the Product RED American Express card, telling members who use the card that buying ldquo;cappuccinos or cashmererdquo; will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. [PDF.ly28] Brand Aid: Shopping Well to Save the World (Quadrant Books) Rating: 4.98 (758 Votes)
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You easily download any file type for your gadget.Brand Aid: Shopping Well to Save the World (Quadrant Books) | Lisa Ann Richey. A good, fresh read, highly recommended.
