[Read ebook] Baked In: Creating Products and Businesses That Market Themselves
❀ Alex Bogusky, John Winsor ❀
#871194 in eBooks 2009-10-10 2009-10-10File Name: B004YW690A
1 of 1 people found the following review helpful. Not That GoodBy chopperBogusky and Winsor are brilliant ad guys, their work speaks for itself. As an advertising practioner myself, I've admired Alex's work for a long time--count me as a fan.So I was expecting this book to be as briliant as their advertising.It isn't.First off, it's not well written, which is probably the biggest surprise and disappointment condsidering that these two guys stood atop the ad world at one point. You would think t"If you want to understand the future of marketing, advertising and product design, start here. Baked In provides essential insights from two of the hottest minds in marketing today."- Chris Anderson, Author, Free and The Long Tail."Everything's changing. The Old Order is no more. Welcome to The PThe old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new wo... [PDF.dk90] Baked In: Creating Products and Businesses That Market Themselves Rating: 4.77 (431 Votes)
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You can specify the type of files you want, for your device.Baked In: Creating Products and Businesses That Market Themselves | Alex Bogusky, John Winsor. A good, fresh read, highly recommended.
